According to BBC Research, a trusted market research company, the anti-aging industry brought in almost $45.5 billion in 2004. The industry is booming. Nowadays, no one wants to look older. Most adults would rather not even look their age.

Yet, while the industry is growing, an increasing number of people are looking for noninvasive ways to look younger. The most popular way to hold onto one’s youth is through the use of anti wrinkle cream. But are anti wrinkle creams just a clever marketing ploy or do these creams actually work?

The good news is that many anti wrinkle creams really do improve the quality of the skin. A good anti wrinkle cream will help tighten the skin, smooth the complexion, encourage cell regeneration, and even the skin tone. Many creams also stimulate collagen production, which helps increase skin elasticity. While an anti wrinkle cream won’t be as effective as a face lift, it will produce natural looking results for adults that just need a little help restoring their skin’s youthful appearance.

When looking for anti aging creams, consumers will want to look for products that contain antioxidants, like green tea, retinol, coenzyme Q10, vitamins, and alpha hydroxy acids. Retinol and coenzyme Q10 are known to smooth fine lines and wrinkles, while AHAs will remove dead skin cells. Antioxidants and vitamins are also important in nourishing the skin and neutralizing damaging free radicals.

Consumers should also look for products that are naturally hydrating. Products that contain ingredients, like aloe and coco butter, will help the skin remain hydrated. Dehydrated skin will look dull and wrinkle much easier than fully hydrated skin. Using a high quality anti wrinkle cream is one of the best ways for men and women to fight the hands of time and keep their skin looking young.